Facebook is an affordable method for small businesses to advertise and market their products and services to a wider audience. Without having to use conventional television advertising, Facebook becomes cheaper. But sometimes, businesses are doing the advertising and marketing erroneously.
This is where it is important to know the proper posting frequency, understanding the metrics of each post and how to use it to one’s advantage, URL tracking and using multimedia posts (non-text ones) to attract more audiences. This infographic from HubSpot provides all these information in a convenient and well-crafted medium.