Google: Return Of The Penguin

Using a Star Wars-icon and figure approach to explaining the powers of Google’s Penguin update — an algorithm change that had affected tens of thousands of website rankings, the infographic effectively conveys its message. Websites that used link manipulation or to illegitimate link-building strategies during the year of 2012-2013 are heavily penalized while explaining how to prepare to deal with Google Penguin through non exact-match anchor texts and developing link building strategies that are not too “accelerated.”